Moscow Fashion Week will feature fashion shows by Russian and international designers, a pop-up shop, a series of lectures, and the World Fashion Shorts film festival.
Key figures
Designers
& International
Media
Participating designers and international media about Moscow Fashion Week
«Moscow Fashion Week plays a major role in the development of the fashion industry in Russia. It is the only professional platform where talented emerging designers showcase their collections alongside well-established brands. It is important that Russia has an institution that supports local designers and helps to organize runway shows»
«I already feel like a Muscovite. This is my fourth season of Moscow Fashion Week. And since I come here so often, I’ve naturally gotten to know a lot of people here, and I’m really happy to feel like one of the family at this event. The number of participants grows every year, and I’m really happy to feel like a veteran of Moscow Fashion Week. I feel like I’m at home here»
«Events like Moscow Fashion Week are powerful platforms to amplify a brand’s visibility. They bring together international press, buyers, influencers, and creative leaders, creating an environment where new conversations in fashion are shaped»
«Participation in Moscow Fashion Week had an impact equivalent to the results of several months of systematic brand development. We recorded a 70% increase in sales, attracted new buyers, and established cooperation with a partner whose purchase volume equals two average months of our brand revenue. Additionally, we have expanded our retail presence to Moscow, Krasnodar, Volgograd, Kursk, Voronezh, Ryazan, and Vladivostok»
«Taking part in Moscow Fashion Week creates new opportunities for the brand to grow in the Russian market. This is our first launch here and we are looking forward to seeing how the public reacts. Our aim is to establish a presence in Russia, and we are very hopeful that we will succeed»
«In just one year thanks to Moscow Fashion Week, we've boosted all our key metrics. Sales have doubled, production capacity has increased by 110%, and revenue has grown by 50% after each season. We've opened a boutique in a major department store in the capital, established a presence in six regions across Russia, and built long-term wholesale relationships with buyers»
«I think it is a very good “bridge.” Whether this bridge connects China with Russia or Russia with other countries, it’s always a great way to communicate. Here in Moscow, I see many excellent brands operating within a shared creative space. There is a large market and high demand here for high-quality, premium products. That is why I believe that Moscow has great potential and can have a significant impact on the global fashion market and strengthen international ties»
«Each Moscow Fashion Week brings a huge boost in direct sales and offers the opportunity to invite clients and friends of the brand to a show right in the heart of Moscow, with strong technical and promotional support. It’s also a flight of creative expression and imagination, a chance to develop directing and producing skills, and gain an invaluable experience. Personally, the project provides me with the structured timeline needed to bring my new collection to life»
«Moscow Fashion Week makes the invisible visible. Designers cannot truly reveal themselves through anything other than fashion shows, which showcase both the brand and its core identity: its values, its audience, its aesthetic, its pricing policy, and the celebrities who choose it. Therefore, Moscow Fashion Week is unquestionably a key event for any designer»
«Participating in Moscow Fashion Week marked a quantum leap for my brand. I never expected it and was incredibly moved when my application was accepted; I am deeply grateful to the platform for providing such a life-altering opportunity… So Moscow Fashion Week divided my life into a definitive 'before' and 'after' — it remains a milestone in everything: in life, in my career, and in my creative vision»
«Participation in Moscow Fashion Week became a turning point for the Sasha Barbakov brand. Our collections saw incredible demand at the Moscow Fashion Week pop-up shop, driving a significant surge in overall sales. After the fashion show, the brand was noticed by leading publications such as The Symbol, RBC Style, as well as InStyle Spain, Marie Claire Argentina, Cosmopolitan China, Arab News, The Telegraph India, among others»
«Participating in Moscow Fashion Week helped us connect with retailers, wholesale buyers, and suppliers of fabrics and accessories. And of course, it is only through the runway shows organized by Moscow Fashion Week you can truly feel the audience's reaction, receive expert comments, and get media feedback that provides valuable insights for future collections»
«Moscow Fashion Week is like Everest — you cannot bypass it, you cannot climb above it, you cannot go any higher. It's a pillar that everyone has to reckon with because it represents the highest standard of quality».
«This year, the Russian capital welcomed designers from all corners of the globe: Spain, the United States, Turkey, Indonesia, South Africa, India, China… Between emerging talents and iconic labels, Moscow is asserting itself more than ever as the fifth fashion capital, attracting all eyes»
«As the curtain fell on Moscow Fashion Week, it became clear that this fifth fashion capital now stands alongside Milan, New York, London and Paris as a vital source of trend-setting designers. MFW brilliantly supports emerging voices with distinct stylistic vision from different parts of the world»
«Moscow Fashion Week has set a new gold standard for the industry. Its scale, meticulous attention to detail, and strong support for emerging designers have established it as a flagship event on the global fashion calendar»
«This season, the fashion world watched with anticipation not only the debuts at the major luxury houses, but also new, emerging names shaping the future of global fashion. Moscow Fashion Week, the world's fifth fashion capital and a true laboratory for discovering new talent, once again confirmed its significance»
«This season, Moscow – the world's fifth fashion capital – introduced new ideas and offered a unique local interpretation of global trends... The large-scale Moscow Fashion Week, featuring designers from Russia, China, Spain, Turkey, and other countries, has served both as a gateway for independent brands to the international market and as a powerful driver of Russian fashion's continued development, which in recent years has significantly strengthened its creative sovereignty»
«Moscow Fashion Week serves as a key platform for emerging designers — a stage where local aesthetics capture global attention»
«Moscow Fashion Week has established itself as a leading platform for emerging talent, capturing the attention of international experts this season»
«Since launching, the event has garnered support from local retailers in an increasingly challenging market. Nikolai Konstantinov, chief executive of Trend Island, says Moscow Fashion Week has come to "shape the image of Russian fashion retail." This season featured more than 200 brands from across Russia»
«Moscow Fashion Week is more than just the closing event of the international fashion calendar; it's a creative laboratory where emerging brands, local talent, and designers from around the world converge. With over 200 participating brands, Moscow demonstrates that innovation and aesthetic diversity can coexist with cultural heritage, placing the city firmly on the global fashion map alongside New York, London, Paris, and Milan»
Events
Target Audience
Designers, journalists, influencers, and industry professionals
Overview
Fashion shows featuring both established and emerging designers
Key Info
- Free participation for designers
- Selected by Moscow Fashion Week Advisory Board
Target Audience
Designers, retail buyers, and the general public
Overview
- A platform showcasing clothing, footwear, and accessory collections from emerging designers
- A dedicated space for industry networking and wholesale purchasing between brands and buyer
Key Info
- Free participation for designers
- Selected by Moscow Fashion Week Advisory Board
- Collections available for purchase by the general public
- Networking opportunities with top retail representatives and buyers
Target Audience
Designers, industry experts, and the general public
Overview
Public talks, discussions and lectures
Key Info
- Free admission via online pre-registration
- Expert insights on current topics in the fashion industry
Target Audience
For everyone interested
Overview
A multimedia installation combining fashion, cinema, and video art
Key Info
- Free participation via pre-registration
- Public talk featuring experts from different countries